BubblePay Branding

I got to work on developing the brand identity for BubblePay, an Attentive-hosted service that would allow customers purchase products by replying to a text message. The goal for this branding project was to build Attentive’s “trendy younger sister” - we achieved this vision using bold and playful typography, a bright and eye-catching color palette, and developing a library of simple yet dynamic imagery and character illustrations.